We partnered with Göteborg & Co at the big Volvo Ocean Race event to together attract the children, a different target group than their regular visitors. We had a very successful event with many lovely children!
Gothenburg & Co’s mission is to get more people to discover and choose Gothenburg. This is done by broadly managing and driving the development of Gothenburg as a sustainable destination, so that everyone who lives and works here benefits from a growing visitor industry. Göteborg & Co is part of Gothenburg City.